Privacy policy

**Privacy Policy**

Last updated: October 6, 2026

B Stride runs this store and website — together with all the related content, information, features, tools, products and services — to give you, our customer, a curated shopping experience (the "Services"). Our Services run on Shopify, the platform that makes it possible for us to operate them. In this Privacy Policy, we explain the ways we gather, use, and share your personal information when you browse, use, buy from, or otherwise transact through the Services, or simply get in touch with us. Where this Privacy Policy and our Terms of Service disagree on anything involving the collection, handling, or sharing of your personal information, this Privacy Policy takes precedence.

Take a moment to read this policy closely. Whenever you access or use any part of the Services, you're confirming that you've read it and that you understand how your information is collected, used, and shared as laid out here.

**Personal Information We Collect or Process**

By "personal information" we mean any data that identifies — or could reasonably be tied to — you or someone else. It doesn't cover data gathered anonymously or stripped of identifiers to the point that it can't reasonably point back to you. Based on how you engage with the Services, where you're located, and what the law allows or requires, we may collect or process the categories below, including conclusions we draw from them:

- **Contact details** — your name, phone number, email address, and your billing, shipping, and mailing addresses.
- **Financial information** — credit and debit card numbers, payment card and financial account details, your chosen payment method, transaction records, payment confirmations, and similar payment data.
- **Account information** — your username, password, security questions, settings, and preferences.
- **Transaction information** — the products you look at, add to your cart or wishlist, and the ones you buy, return, swap, or cancel, plus your purchase history.
- **Communications with us** — whatever you include when you reach out, such as a message to customer support.
- **Device information** — details about your device, browser, or network connection, your IP address, and other unique identifiers.
- **Usage information** — how and when you move through and interact with the Services.

**Where Your Personal Information Comes From**

We may obtain personal information from these sources:

- **Straight from you** — for instance when you set up an account, browse or use the Services, contact us, or otherwise hand us your personal information;
- **Automatically through the Services** — from your device as you use our products or visit our sites, and by way of cookies and similar technologies;
- **From our service providers** — when we bring them in to power certain technology, or when they collect or process information for us;
- **From our partners or other outside parties.**

**How We Use Your Personal Information**

Depending on which Services you use and how you deal with us, we may put your personal information to the following uses:

- **Delivering, Personalizing, and Improving the Services.** We rely on your information to run the Services for you — honoring our contract with you, processing payments, filling and shipping orders, handling returns and exchanges, keeping track of your preferences and the items you like, sending account-related notifications, creating and managing your account, letting you leave reviews, and shaping a tailored experience such as suggesting products based on what you've bought. This also helps us refine and strengthen the Services overall.
- **Marketing and Advertising.** We use your information for promotional purposes — sending marketing and promotional messages by email, text, or post, and serving you online ads on the Services or elsewhere, including ads based on items you've already bought or added to your cart and your other activity on the Services.
- **Security and Fraud Prevention.** We use your information to verify your account, keep payments and shopping secure, and to spot, look into, or act on activity that may be fraudulent, illegal, unsafe, or malicious, as well as to protect public safety and safeguard our Services. If you open an account, keeping your login details secure is on you — we strongly advise never sharing your username, password, or other access details with anyone.
- **Communicating with You.** We use your information to offer customer support, respond to you, serve you well, and keep our relationship with you going.
- **Legal Reasons.** We use your information to meet legal requirements or respond to valid legal process — including requests from law enforcement or government bodies — to take part in civil discovery, current or potential litigation, or other adversarial proceedings, and to enforce or investigate possible breaches of our terms or policies.

**How We Share Personal Information**

Under certain conditions, and in line with this Privacy Policy, we may share your personal information with outside parties for legitimate reasons. Those situations can include:

- With **Shopify, vendors, and other third parties** that carry out services for us (for example IT management, payment processing, analytics, customer support, cloud storage, order fulfillment, and shipping).
- With **business and marketing partners** who help us market and advertise to you. As an example, we use Shopify to power personalized advertising through third-party services based on your online activity across different merchants and sites. These partners handle your information under their own privacy notices. Depending on where you live, you may be able to tell us not to share your information for targeted ads tied to your activity across different merchants and websites — you can opt out of those uses here.
- When **you ask, direct, or consent** to us sharing certain information — for instance to ship your products, or through your use of social media widgets or login integrations.
- With our **affiliates** or elsewhere inside our corporate group.
- In the context of a **business transaction** such as a merger or bankruptcy; to satisfy legal obligations (including responding to subpoenas, search warrants, and comparable requests); to enforce our terms or policies; and to protect or defend the Services, our rights, and the rights of our users and others.

**Our Relationship with Shopify**

Shopify hosts the Services and, in doing so, collects and processes information about how you reach and use them so it can deliver and improve them for you. Anything you submit through the Services is passed along to Shopify as well as to third parties that may sit in countries other than the one you live in, again so the Services can be provided and improved. On top of that, to help protect, grow, and improve our business, we use certain enhanced Shopify features built on data drawn from your interactions with our store, with other merchants, and with Shopify itself. To power those features, Shopify may draw on personal information collected about your interactions with our store, with other merchants, and with Shopify. In those cases, Shopify is the party responsible for processing your personal information — including handling any requests you make to exercise your rights over these uses. For more on how Shopify uses your personal information and the rights you may hold, see the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights over your personal information here (Shopify Privacy Portal Link).

**Third-Party Sites and Links**

The Services might point you to websites or platforms run by others. If you click through to sites we neither control nor are affiliated with, take the time to review their privacy and security policies and their terms. We can't vouch for — and aren't responsible for — the privacy or security of those sites, including how accurate, complete, or reliable their information is. Anything you post in public or semi-public spaces, including on third-party social networks, may also be visible to other users of the Services or of those platforms, with no limit on how we or a third party may use it. Linking to such platforms doesn't, on its own, mean we endorse their content, owners, or operators, unless we say so within the Services.

**Children's Data**

The Services aren't meant for children, and we don't knowingly gather personal information from anyone under the age of majority where they live. If you're a parent or guardian and your child has given us their personal information, reach out using the contact details below and we'll delete it. As of this policy's effective date, we have no actual knowledge of "selling" or "sharing" (as those terms are defined under applicable law) the personal information of anyone under 16.

**Security and Retention of Your Information**

Keep in mind that no safeguard is flawless or impossible to breach, so we can't promise "perfect security." Information you send us may also be exposed while in transit. For that reason, we suggest you avoid unsecured channels when sharing anything sensitive or confidential with us.

How long we hold on to your personal information varies with factors such as whether we still need it to maintain your account, provide the Services, meet legal duties, settle disputes, or enforce our contracts and policies.

**Your Rights and Choices**

Depending on where you live, some or all of the rights below may apply to your personal information. These rights aren't absolute, may only apply in specific situations, and in some cases we may turn down a request where the law permits.

- **Right to Access / Know.** You may be able to ask for access to the personal information we keep about you.
- **Right to Delete.** You may be able to ask us to erase the personal information we hold about you.
- **Right to Correct.** You may be able to ask us to fix inaccurate personal information we hold about you.
- **Right of Portability.** In certain cases, and with certain exceptions, you may be able to get a copy of the personal information we hold and ask us to pass it to a third party.
- **Right to Opt Out of Sale or Sharing for Targeted Advertising.** Depending on where you reside, you may be able to opt out of the "sale" or "sharing" of your personal information, or of processing considered "targeted advertising" under applicable privacy laws. You can opt out of those uses here. Note that if you browse our site with the Global Privacy Control signal turned on, then — depending on where you are — we'll automatically treat that as an opt-out request for that device and browser. If we can link the signal to a Shopify account, we'll apply the opt-out to the account too. You can learn more about Global Privacy Control at https://globalprivacycontrol.org/. Aside from Global Privacy Control, we don't honor other "Do Not Track" signals your browser or device might send.
- **Managing Communication Preferences.** We may send you promotional emails, and you can opt out anytime using the unsubscribe link in those emails. Even if you opt out, we may still send non-promotional messages, like those about your account or your orders.

You can exercise any of these rights where the Services indicate, or by contacting us using the details below. To learn more about how Shopify handles your personal information and any rights you may have — including rights over data Shopify processes — visit https://privacy.shopify.com/en.

We won't treat you unfairly for exercising any of these rights. We may need to confirm your identity before acting on a request, as the law allows or requires. Where applicable law permits, you can name an authorized agent to make requests for you; before we accept such a request, we'll ask the agent to show proof that you authorized them, and we may ask you to verify your identity with us directly. We'll respond within the timeframe the law requires.

**Complaints**

If you're unhappy with how we handle your personal information, get in touch using the details below. Depending on where you live, you may be entitled to appeal our decision by contacting us at the details provided, or to file a complaint with your local data protection authority.

**International Transfers**

Be aware that we may transfer, store, and process your personal information outside the country where you live.

If we move your personal information out of the European Economic Area or the United Kingdom, we'll rely on recognized transfer mechanisms — such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant UK authority — unless the data is going to a country deemed to offer an adequate level of protection.

**Changes to This Privacy Policy**

We may revise this Privacy Policy now and then — to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we do, we'll post the updated version on this website, refresh the "Last updated" date, and give any notice the law requires.

**Contact**

If you have questions about our privacy practices or this Privacy Policy, or you'd like to exercise any of your rights, call or email us at support@thestriidesneakers.com.